Accor Hotels commissioned SeeSaw to photograph its presence at IHIF in Berlin. The assignment combined exhibition photography, conference coverage and an evening event, with photographs intended for social media, LinkedIn and the company newsletter.
The stand before and during the event
The brief called for photographs of the booth both empty and in use. These views serve different purposes: the empty stand presents its design and layout, while photographs taken during networking show the people and conversations that bring it to life.
Together, they provide a fuller account of Accor’s presence than either approach alone.
Leadership on stage and guests in the evening
Coverage also included members of the leadership team speaking individually on stage and participating in panel discussions. The assignment continued into the evening party, extending the photographic record beyond the exhibition and conference programme.
A collection for several communication channels
The resulting photographs covered the stand, networking, speakers and evening event. Accor used the images across social media, LinkedIn and its newsletter.
This project shows how a single commission can bring together several parts of a business event, with a consistent collection for the client’s communications.
Planning similar coverage? Explore our trade fair photography in Berlin or send us your brief.