PCT – Medical Conference and expo – Hamburg
Two full days of event photo documentation of the Hamburg medical conference. About 1000 participants, huge fair, networking, parallel sessions, and a casino party.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Adidas Bloggers | Berlin Marathon 2015
For this assignment, we followed through the Berlin Marathon 3 female sports bloggers that Adidas sponsored. It was quite challenging to find and capture them through the 42 Km track and the ten of thousand runners.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Get More Out of Your Event Photos: Transform Them into Animated Multimedia Clips
Thanks to the professional event photographer you hired for your recent conference, you now have a great selection of high-quality photos. You’ll be able to use them for media publicity and a range of marketing initiatives.
But that’s not all.
You can get more value out of them by creating cool multimedia clips using those beautiful stills.
Multimedia Clip: An Animated Content Format
In a nutshell, a multimedia clip is a short video made of a montage of text, audio, still images, and video footage (as illustrated by the example above). A multimedia clip is a useful way to showcase a quick overview of your event highlights, mainly because it is highly visual in an animated format.
How Multimedia Clips Benefit Your Brand?
1. The Shorter, The Better
We spend hours every day consuming content of various formats and mediums. Emails, social media, blogs, online and offline advertising ﹘ we’re constantly bombarded with messages wherever we are.
As a result of our highly mobile lifestyles, most of us have become incredibly selective of the type of content we are willing to allocate our time and attention to.
Short multimedia clips, therefore, allow viewers to process the information quickly before they have time to get distracted.
2. Quick Teasers Create Higher Engagement
A catchy 2-minute multimedia clip is far more likely to be viewed by the masses as compared to a gallery of 300 pictures, or a 500-word blog post describing the event.
Moving images combined with a curated selection of audio and text, professionally edited, will enable the viewer to quickly digest the content while staying engaged for the entire 2 minutes, as both the eyes and ears are focused.
The more senses one engages, the more interactive the experience becomes.
3. Immediate Access to a Worldwide Audience
The invention of YouTube has brought us a new platform to easily connect with a worldwide audience using multimedia and video clips. Videos are being created and published every second of the day, on a range of different subjects for different purposes. Entertaining cat videos, useful tutorials on electronic gadgets, language tips, branding videos ﹘ the possibilities are endless.
4. Stronger SEO
From an SEO perspective, embedding multimedia clips on your website will also score bonus points with Google’s search algorithm.
This is particularly the case if those clips are hosted on YouTube. As Google owns YouTube, YouTube videos will always rank higher on Google’s search results.
5. Easier to Create a Viral Buzz
As multimedia clips can be instantly shared on social media platforms, a professionally-produced clip will increase your chances of creating a viral buzz online, which will in turn generate higher visibility of your brand.
The Essential Components for an Engaging Multimedia Clip
Here are a few essentials you will need, to produce high quality, engaging multimedia clip:
1. High-Quality Photos and Video Footage Showing Brand Logos and Personalities
Make sure your event photographer captures the necessary shots at key photo-op moments, from good angles. Highlighting your company brand and sponsors’ logos as well as key personalities are essential. This will help build awareness and enforce branding credibility.
2. Short Interviews with Important Personalities from the Event
Ask your photographer or videographer to record a few short interviews with important figures at your event. If possible, get them to share their personal thoughts relating to your brand or the event experience. This makes it more natural and relaxed, which makes it easier for the viewer to relate to.
3. Clear Audio & Good Music
The quality of the audio is just as important as the visual elements. One of the key essentials for a high-quality multimedia clip is to have clear audio of interviews, with minimal background noise (or no background noise if possible). The suitability of the music for the clip is also an important factor. The wrong music could drastically alter the tone and mood of the overall video.
4. Get to the Point Quickly
And above all, get to the point quickly. It’s critical to get the key message across within the first 7 to 13 seconds so that the viewer knows what the clip is about. Keeping them guessing will result in viewers losing interest and tuning out.
We hope you’ll find these tips helpful. If you liked this article, you might also like to check out these 8 ways to create stunning photo ops for your next commercial event.
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Kipling – Spring 2015 Summer Festival
Kipling approaches us to document their Spring 2015 Sales Summit.
This was a fun event that speared over a few locations. Our main focus was on Kipling’s branding alongside fun and easy situations.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
60 Jahre Wunder Von Bern
The Swiss embassy annual meeting
In 2014 the Swiss Embassy celebrated their annual meeting with the theme of “60 Jahre Wunder Von Bern” – “60 Years To The Miracle of Bern”
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Atlassian – Atlascamp
Our Event Photographer was photo-documenting Atlassian’s 2 days Atlasscamp Berlin conference.
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
5 Reasons Your Event Needs a Professional Event Photographer
The same rule applies for planning commercial events as well as important corporate events. A professional event photographer will do a much better job than a regular joe with a camera.
At SeeSaw Event Photo Agency, we take time to understand our clients’ needs and requirements. Documenting invaluable moments with the right angle and tone allows us to do proper justice to those events.
There is a multitude of reasons your event needs professional event photography.
We’re here to share the top 5 reasons our clients choose to work with us:
The Human Element
There is so much more to photography than just taking pictures.
Pro event photographers capture human emotions, expressions, atmosphere, and more in their photos.
They tell visual stories with their skills and experience. for compelling visual documentaries of moments for clients. The right kind of image says so much without saying anything.
The Capturing the Right Moments
Working with a pro photographer enables you to focus on running your event without worrying about getting the right shots. A photographer who understands your requirements will be on the alert for good photo opportunities.
Not only that, he/she will ensure the images captured embody the key moments of your event.
Having a good camera is just as important as having the right skills and expertise. Even in poor lighting conditions, a pro photographer is able to capture beautiful moments. You can trust your photographer to make you look good in front of your bosses and colleagues.
Anyone can snap hundreds of shots, but professional photography is about creating art with a camera.
The Subtle Art of Photography
You can have a whole range of photography gadgets and accessories. Professional lenses, flash diffusers, light modifiers, tripods, the whole works. But artistic sense and expertise will determine the final results.
Capturing meaningful yet beautiful photographs that tell a story is a subtle art.
One which takes years of experience and a natural flair to cultivate. It’s what differentiates the amateurs from seasoned professionals.
Photo Editing for That Final Touch
Those great images can now look stunning, with some final touches added to them with photo editing software. We can soften or brighten the image, or even tweak the colors for added depth.
The possibilities are endless with professional photo editing. Hire a pro event photographer experienced in photo editing software. You’ll get added value for your money.
High-Quality Professional Images for Media Distribution
You’ll definitely want to engage a pro event photographer for important business events. Be it for a product launch or a major conference, professional images are essential. You’ll need them for press release kits and social media platforms, as well as other promotional mediums. After all, you’ll want as much media publicity as you can get.
Crisp and stunning images will present a strong brand image and positive public perception. After investing so much time, effort, and resources in your event, it would be a pity not to have quality visual proof of it.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt? Get In Touch for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
