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Google Cloud booth at WeAreDevelopers, Messe Berlin
SeeSaw / Selected work
Case study · Exhibition · Messe Berlin

Google Cloud at WeAreDevelopers Berlin

A day of photography at Google Cloud’s WeAreDevelopers booth in Berlin, covering the stand, workshops and lightning talks, with a photo selection requested for social media.

ProjectGoogle CloudLocationMesse BerlinServicesExhibition photography
The project

From the empty booth to the busy programme.

The Google Cloud brief combined photographs of the stand itself with the activity around it. Coverage was scheduled through the conference day, with an early arrival to photograph the empty booth before visitors and sessions filled the space.

Before the exhibition floor became busy

Arrival was planned for 08:00 to photograph the booth before activity picked up around 09:00. These views document its layout, presentation and overall presence without the distraction of the busy exhibition floor.

Workshops and lightning talks

The main programme called for coverage of workshops and lightning talks as well as the booth’s overall presence. This brings together the setting, the presenters and the people taking part in the Google Cloud programme.

A selection for the following days

The brief requested a curated selection of 15–20 photographs by the end of the day for Google Cloud’s social media channels over the following days. The requested handover made image selection part of the production schedule, alongside the photography itself.

The gallery shows selected photographs from the project at Messe Berlin. A clear brief covering stand photographs, programme activity and the required handover helps align event photography with the communications team’s needs.

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