The project
From the empty booth to the busy programme.
The Google Cloud brief combined photographs of the stand itself with the activity around it. Coverage was scheduled through the conference day, with an early arrival to photograph the empty booth before visitors and sessions filled the space.
Before the exhibition floor became busy
Arrival was planned for 08:00 to photograph the booth before activity picked up around 09:00. These views document its layout, presentation and overall presence without the distraction of the busy exhibition floor.
Workshops and lightning talks
The main programme called for coverage of workshops and lightning talks as well as the booth’s overall presence. This brings together the setting, the presenters and the people taking part in the Google Cloud programme.
A selection for the following days
The brief requested a curated selection of 15–20 photographs by the end of the day for Google Cloud’s social media channels over the following days. The requested handover made image selection part of the production schedule, alongside the photography itself.
The gallery shows selected photographs from the project at Messe Berlin. A clear brief covering stand photographs, programme activity and the required handover helps align event photography with the communications team’s needs.