4 VORTEILE VON LIVE-STREAMING
4 Vorteile, die Ihre Marke vom Live-Streaming Ihrer nächsten Veranstaltung profitiert
Ob Sie nun für oder gegen soziale Medien sind, es lässt sich nicht leugnen, dass sie für Marken und Unternehmen eine ganz neue Welt der Möglichkeiten eröffnen. Wenn Sie Ihre Veranstaltung noch nie live gestreamt haben, wissen Sie vielleicht nicht, wie viel Vorbereitung und Koordination erforderlich sind, um ein Streaming in professioneller Qualität zu erreichen, wozu in der Regel die Aufnahme von Bildern aus mehreren Blickwinkeln gehört. Aber wenn Sie es richtig machen, können Sie mit der Live-Übertragung Ihrer Veranstaltung zwei Dinge gleichzeitig erreichen. Sie erreichen ein internationales Publikum auf professionelle Art und Weise und bleiben gleichzeitig im aktuellen Zeitgeist der sozialen Medien relevant.
Hier sind vier wichtige Vorteile, die Ihre Marke durch das Live-Streaming Ihrer nächsten Veranstaltung erzielen kann.:
#1 Gesteigerte Teilnahme an der Veranstaltung
Live-Streaming ermöglicht nicht nur die virtuelle Teilnahme internationaler Teilnehmer, sondern steigert auch die physische Anwesenheit. Laut James Parker, Präsident von Digitell, “werden durchschnittlich 23 Prozent der virtuellen Teilnehmer innerhalb der nächsten 24 Monate in physische Teilnehmer umgewandelt.” Parker fügt hinzu: “Betrachten Sie die Online-Teilnahme, die in der Regel kostenlos ist, als einen Trichter, der zu einer bezahlten physischen Registrierung führt.” [Quelle: Meetings Today] Das Live-Streaming bietet im Wesentlichen einen kostenlosen Vorgeschmack auf die Veranstaltung, was eine effektive Marketingstrategie für den Verkauf zukünftiger Veranstaltungen ist.
#2 Wertvolles Marketingmaterial
Footage of the live stream is valuable marketing material—whether for advertising future events, general branding use, showcasing the event as a case study, or in recruitment campaigns to attract talents. Video content will always be more interesting and engaging compared to text content, flyers or conventional ads.
#3 Internationale Werbung/Sponsoring Exposition
Die Präsenz vor einem internationalen Publikum per Live-Streaming ist ein Mehrwert für Ihre Werbekunden und Sponsoren, die dadurch eine höhere Rendite für ihre Investitionen erzielen. Die erhöhte Sichtbarkeit Ihrer Marke ist sowohl für Ihr Unternehmen als auch für alle, die mit Ihrer Veranstaltung in Verbindung stehen, eine Win-Win-Situation.
#4 Interaktion mit Zuschauern in Echtzeit
Für Marken, die mehr mit der Öffentlichkeit in Kontakt treten möchten, bietet Live-Streaming auch die Möglichkeit, mit den Zuschauern in Echtzeit zu interagieren. Gibt es eine bessere Möglichkeit, eine Beziehung zu aktuellen und potenziellen Verbrauchern aus der ganzen Welt aufzubauen? Das ist Ihre Chance, eine Beziehung zwischen der Marke und ihrem globalen Publikum aufzubauen, und das Beste daran ist, dass es sich um kosteneffektives Marketing handelt.
Auch wenn Sie für das Live-Streaming nur ein Smartphone und einen Internetzugang benötigen, sollten Sie in Erwägung ziehen, professionelle Eventfotografen für Firmen- oder Werbeveranstaltungen zu engagieren. Mit einem Smartphone lässt sich die Arbeit zwar erledigen, aber die Qualität unterscheidet sich erheblich von der eines professionellen Fotografen.
Benötigen Sie Hilfe bei der Produktion von Videoinhalten, um Ihre Markenpräsenz in den sozialen Medien zu steigern? Schreiben Sie uns, um mehr über unsere Dienstleistungen im Bereich Eventfotografie und -videografie in Berlin, Hamburg und Frankfurt zu erfahren. Bei SeeSaw Agency glauben unsere professionellen Fotografen und Videografen an einen persönlichen Ansatz, der Ihre Marke in den Mittelpunkt stellt. Unsere Dienstleistungen sind ausschließlich auf Ihre spezifischen Bedürfnisse zugeschnitten, denn keine Marke ist wie die andere. Teilen Sie Ihre Vision mit uns.
Hier sind 4 Gründe, warum Sie professionelle Event-Videofilmer mit dem Live-Streaming Ihrer nächsten Veranstaltung beauftragen sollten:
#1 Mehrere Kameras für zusätzliche Abdeckung
Bei der SeeSaw Agency bieten unsere professionellen Live-Streaming-Services eine zusätzliche Abdeckung mit mehreren Kameras – in der Regel zwischen zwei und vier Kameras – je nach Art der Veranstaltung und dem Aufbau des Veranstaltungsorts. So können wir sicherstellen, dass uns keine wertvollen Aufnahmen aus verschiedenen Winkeln und Blickwinkeln entgehen.
#2 Engagierter Direktor und Live-Stream-Koordinator
Sie können sich auf die Durchführung Ihrer Veranstaltung konzentrieren, während unser engagiertes Team das Live-Streaming verwaltet. Ein Regisseur wird vor Ort sein, um die Kameras zu bedienen und die besten Blickwinkel auszuwählen, während der Live-Stream-Koordinator dafür sorgt, dass das Video-Streaming von den Kameras ins Internet reibungslos funktioniert.
#3 Individueller Live-Stream mit Logos und Folien
Sie haben auch die Möglichkeit, Logos und Folien in den Live-Stream einzubinden, um die Sichtbarkeit Ihrer Marke zu maximieren. Wir werden diese Elemente auf eine visuell überzeugende Art und Weise einbinden, die Ihrem Markenimage entspricht.
#4 Streaming auf mehrere Plattformen
Wenn Sie streamen, können Sie das auch auf allen sozialen Medien tun, um eine optimale Sichtbarkeit zu erreichen. Unser Team kümmert sich um das gleichzeitige Streaming auf den Plattformen Ihrer Wahl: z.B. YouTube, Facebook, Periscope und mehr.
Sie können sich nicht nur auf ein Live-Streaming in professioneller Qualität verlassen, sondern erhalten auch eine hochwertige Aufzeichnung für Ihr Marketingarchiv. Das ist ein einfacher Weg, Ihr Marketingbudget zu strecken.
Beispiele für Livestreams, die wir gemacht haben:
Möchten Sie Ihre Veranstaltung in Berlin, Hamburg, München, Köln oder Frankfurt live streamen? Erzählen Sie uns von Ihrem Bedarf. Wir freuen uns darauf, schöne Momente bei Ihrer nächsten Veranstaltung einzufangen.
4 Benefits Of Live Streaming
4 Benefits Your Brand Will Gain from Live Streaming Your Next Event
Whether you’re for or against social media, there’s no denying that it opens up a whole new world of opportunities for brands and businesses. If you’ve not tried live streaming your event before, you might not be aware of the preparation and coordination required to achieve professional-quality streaming, which usually involves capturing the footage from multiple angles. But when done right, broadcasting your event live will help you to achieve two things at the same time. You’ll reach an international audience in a professional way while staying relevant in the current social media zeitgeist.
Here are four key benefits your brand will gain from live streaming your next event:
#1 Increased Event Attendance
Besides allowing international attendees to attend virtually, live streaming has been found to boost physical attendance. According to James Parker, President of Digitell, “An average of 23 percent of virtual attendees convert to physical attendees within the next 24 months.” Parker adds, “Think of online attendance, which is typically free, as a funnel that drives paid physical registration.” [source: Meetings Today] Live-streaming essentially provides a free taste of the event, which is an effective marketing strategy for selling future events.
#2 Valuable Marketing Material
Footage of the live stream is valuable marketing material—whether for advertising future events, general branding use, showcasing the event as a case study, or in recruitment campaigns to attract talents. Video content will always be more interesting and engaging compared to text content, flyers or conventional ads.
#3 International Advertising/Sponsorship Exposure
Exposure to an international audience via live streaming adds value for your advertisers and sponsors, giving them higher returns on their investment. The enhanced brand visibility is a win-win for both your organisation and all those associated with your event.
#4 Real-time Interaction with Viewers
For brands wishing to engage more with the public, live streaming also allows you to interact with viewers in real-time. What better way to establish rapport with current and potential consumers from all over the world? Here’s your chance to cultivate a relationship between the brand and its global audience, and the best part is, it’s cost-effective marketing.
Even though all you need for live streaming is a smartphone and internet access, you might want to consider hiring professional event photographers for corporate or commercial events. Doing it with a smartphone gets the job done, but the quality will differ vastly from having it done by professionals.
Here are 4 reasons you should hire professional event photographers to live stream your next event:
#1 Multiple Cameras for Added Coverage
At SeeSaw Event Photo Agency, our professional live streaming services offer added coverage with multiple cameras—usually between two to four cameras—depending on the nature of the event and the venue set-up. This ensures that we don’t miss out on valuable footage from different angles and viewpoints.
#2 Dedicated Director and Live Stream Coordinator
You can focus on running your event while our dedicated team manages the live streaming. There will be a director on-site to operate the cameras and decide on the best angles for each, while the live stream coordinator ensures that the video streaming from the cameras to the web goes smoothly.
#3 Customised Live Stream with Logos and Slides
You will also have the option of incorporating logos and slides into the live stream to maximize brand exposure and visibility. We’ll incorporate these elements in a visually compelling way in line with your brand image.
#4 Streaming to Multiple Platforms
If you’re streaming, you might as well do it on all social media platforms for optimal visibility. Our team will manage the simultaneous streaming to your choice of platforms: e.g. YouTube, Facebook, Periscope, and more.
Not only will you be assured of professional quality live streaming, but you will also have a high-quality recording of it for your marketing archives. Now that’s an easy way to stretch your marketing budget.
Examples of Livestream we did:
Looking for Live Streaming your event in Berlin, Hamburg, Munich, Cologne or Frankfurt? Tell us about your needs. We look forward to capturing beautiful moments at your next event.
Case Study: Video & Photography – Messe Frankfurt
Corman Event Video & Photography at the Messe Frankfurt
The Client
Corman is a market leader in manufacturing and marketing the best butter, creams, and functional milk fats.
The Project
The client engaged us for event photography and videography of their booth at the Fi Europe exhibition at the Messe Frankfurt. Fi Europe showcases the world’s leading F&B industry players and the latest innovative ingredients and services.
Our task was to capture key highlights of the client’s exhibition in photos and video for branding and PR purposes.
Challenges
Since we only had five days’ notice before the event, we had to work smart and fast, which meant being careful with time management and being super organised to avoid mistakes.
First, we had to find an available photographer in Frankfurt who could support us with both photography and videography. Prepping for the event was also quite a challenge, as photography and videography require completely different setups and approaches. While it wasn’t ideal for one photographer to manage both at the same time, he was resourceful and skilled enough to get the job done in the most efficient way.
Uploading a day’s worth of raw video footage to the cloud takes much more storage space and time compared with a regular photography assignment, which meant additional planning required to ensure a smooth delivery.
Unique Features
We decided to go with a different editing approach for the video. Rather than the typical formal corporate video, we gave it a fun and comical tone using a combination of playful background music and editing style.
Client feedback
The client was delighted with the final result, especially the video style and music.
The Result
Talk to us about your event photography and videography needs in Frankfurt. We look forward to capturing beautiful moments at your next event.
Shurooq – Sharjah Investment & Development Authority – ITB 2018
This event was part of the ITB 2018 – world’s largest tourism trade fair taking place in Berlin, Germany.
In this event our team was built from, a cameraman, and editor.
Our videographer captured the event’s highlights, made interviews and documented the networking and the booth.
The onsite editing was a challenge to our editor who manages to work against time and edit 3 short clips during each day.
During 2 days we were, creating 6 short clips that were released to social media during the day.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
KiC Innoenergy conference Berlin 2015
For this KiC Innoenergy event that took place in Berlin, we used a team of 2 cameraman to document the atmosphere and the interviews, 2 more cameraman to document the parallel sessions, and one digital operator to control all the data from 4 different videographers.
Looking for a professional event photographer in Berlin, Hamburg or Frankfurt?
Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!
Get More Out of Your Event Photos: Transform Them into Animated Multimedia Clips
Thanks to the professional event photographer you hired for your recent conference, you now have a great selection of high-quality photos. You’ll be able to use them for media publicity and a range of marketing initiatives.
But that’s not all.
You can get more value out of them by creating cool multimedia clips using those beautiful stills.
Multimedia Clip: An Animated Content Format
In a nutshell, a multimedia clip is a short video made of a montage of text, audio, still images, and video footage (as illustrated by the example above). A multimedia clip is a useful way to showcase a quick overview of your event highlights, mainly because it is highly visual in an animated format.
How Multimedia Clips Benefit Your Brand?
1. The Shorter, The Better
We spend hours every day consuming content of various formats and mediums. Emails, social media, blogs, online and offline advertising ﹘ we’re constantly bombarded with messages wherever we are.
As a result of our highly mobile lifestyles, most of us have become incredibly selective of the type of content we are willing to allocate our time and attention to.
Short multimedia clips, therefore, allow viewers to process the information quickly before they have time to get distracted.
2. Quick Teasers Create Higher Engagement
A catchy 2-minute multimedia clip is far more likely to be viewed by the masses as compared to a gallery of 300 pictures, or a 500-word blog post describing the event.
Moving images combined with a curated selection of audio and text, professionally edited, will enable the viewer to quickly digest the content while staying engaged for the entire 2 minutes, as both the eyes and ears are focused.
The more senses one engages, the more interactive the experience becomes.
3. Immediate Access to a Worldwide Audience
The invention of YouTube has brought us a new platform to easily connect with a worldwide audience using multimedia and video clips. Videos are being created and published every second of the day, on a range of different subjects for different purposes. Entertaining cat videos, useful tutorials on electronic gadgets, language tips, branding videos ﹘ the possibilities are endless.
4. Stronger SEO
From an SEO perspective, embedding multimedia clips on your website will also score bonus points with Google’s search algorithm.
This is particularly the case if those clips are hosted on YouTube. As Google owns YouTube, YouTube videos will always rank higher on Google’s search results.
5. Easier to Create a Viral Buzz
As multimedia clips can be instantly shared on social media platforms, a professionally-produced clip will increase your chances of creating a viral buzz online, which will in turn generate higher visibility of your brand.
The Essential Components for an Engaging Multimedia Clip
Here are a few essentials you will need, to produce high quality, engaging multimedia clip:
1. High-Quality Photos and Video Footage Showing Brand Logos and Personalities
Make sure your event photographer captures the necessary shots at key photo-op moments, from good angles. Highlighting your company brand and sponsors’ logos as well as key personalities are essential. This will help build awareness and enforce branding credibility.
2. Short Interviews with Important Personalities from the Event
Ask your photographer or videographer to record a few short interviews with important figures at your event. If possible, get them to share their personal thoughts relating to your brand or the event experience. This makes it more natural and relaxed, which makes it easier for the viewer to relate to.
3. Clear Audio & Good Music
The quality of the audio is just as important as the visual elements. One of the key essentials for a high-quality multimedia clip is to have clear audio of interviews, with minimal background noise (or no background noise if possible). The suitability of the music for the clip is also an important factor. The wrong music could drastically alter the tone and mood of the overall video.
4. Get to the Point Quickly
And above all, get to the point quickly. It’s critical to get the key message across within the first 7 to 13 seconds so that the viewer knows what the clip is about. Keeping them guessing will result in viewers losing interest and tuning out.
We hope you’ll find these tips helpful. If you liked this article, you might also like to check out these 8 ways to create stunning photo ops for your next commercial event.
Looking for a professional event photographer in Berlin, Hamburg, or Frankfurt? Drop us a line for more details or to chat about your requirements.
We look forward to capturing beautiful moments at your next event!