Corman Event Video & Photography at the Messe Frankfurt
Corman is a market leader in manufacturing and marketing the best butter, creams, and functional milk fats.
The client engaged us for event photography and videography of their booth at the Fi Europe exhibition at the Messe Frankfurt. Fi Europe showcases the world’s leading F&B industry players and the latest innovative ingredients and services.
Our task was to capture key highlights of the client’s exhibition in photos and video for branding and PR purposes.
Since we only had five days’ notice before the event, we had to work smart and fast, which meant being careful with time management and being super organised to avoid mistakes.
First, we had to find an available photographer in Frankfurt who could support us with both photography and videography. Prepping for the event was also quite a challenge, as photography and videography require completely different setups and approaches. While it wasn’t ideal for one photographer to manage both at the same time, he was resourceful and skilled enough to get the job done in the most efficient way.
Uploading a day’s worth of raw video footage to the cloud takes much more storage space and time compared with a regular photography assignment, which meant additional planning required to ensure a smooth delivery.
We decided to go with a different editing approach for the video. Rather than the typical formal corporate video, we gave it a fun and comical tone using a combination of playful background music and editing style.
The client was delighted with the final result, especially the video style and music.